news
Smith Madden short listed for IDEA Award
07 July 2008
http://www.idea-awards.com.au/shortlisted/round-1/mgi-whitehancock/
The annual 'Interior Design Excellence Awards' for 2008 is upon us again, and our Brisbane office has been short listed in category for the Best Commercial Interior for their design of MGI White Hancock's office.
The design is open plan, promoting collaboration and communication amongst all levels of the organisation, physically breaking down hierarchal barriers. A major contributing factor of Smith Madden's design was the large breakout 'informal' area, designed to reflect a café/restaurant feel and promote relaxation, interaction and style.
Additional Photos are available under our Projects Tab, Project Number 3
Smith Madden & Credit Corp Continue Relationship
09 January 2008
Credit Corp Group Limited specialises in providing an innovative range of debt management and support services to major Australian and International organisations.
Intrinsic to Credit Corps success is the capacity to effectively price the portfolios in which they invest, ensuring the sale of debt ledgers consistently delivers value to both Credit Corp and the vendors that they partner with.
One such example of a successful partnership is evident in the recent completion of Credit Corp’s Parramatta offices, where Smith Madden overcame tight budget constraints to design a bright, colourful and modern office environment that accurately reflected the growing success of the company.
Smith Madden and Credit Corp have continued their successful relationship, with Smith Madden designing further Credit Corp offices around Australia within the past 12 months including; Sydney CBD, Miranda, Brisbane and Perth.
United Group Resources Seeks Independence - Brisbane
23 November 2007
United Group Resources were relocating from a shared office space at Spring Hill into their first independent tenancy. As a result the design and budget of this fitout was inclusive of all new items from chairs through to storage. Most clients have some level of reuse so it was critical that the budget was kept inline whilst overcoming this.
The newly acquired tenancy had existing offices and meeting areas, therefore to minimise costs, the resulting design was planned around the retention of most of the existing offices. The exception to this were the offices at the northern and southern ends of the tenancy were removed to improve the level of natural light penetrating into the space where the workstations are positioned.
The clients brief was for a functional space which was vibrant and encouraged staff interaction and retention. They considered themselves conservative by nature and wanted to push the comfort zones to create a design that inspired them.
Each area is identified through the use of colour. Meeting Rooms –Blue & Orange; Boardroom –Black & White; Staffroom –The Green Room. The most impacting colour combination was implemented in the workspace. With the inspiration for the strong yellow and black contrast being taken from the “caterpillar” machinery typically utilised in the mining industry. The reception space is the harmoniser of the office in neutral tones with strong patterns and textures reminiscent of stone and sand commonly found in the mining industry.
Construction of the 850 square metre space was completed over a five week period between January and February 2007.
TSMarine – Perth
18 October 2007
This Scottish based organization, suppliers of marine equipment to the oil and gas industries worldwide, engaged Smith Madden to design and construct their premises on Adelaide Terrace in Perth. The fitout features a combination of offices and open plan, a large boardroom, meeting room and a full wet kitchen. A high end fitout was maintained throughout the space and the highest quality furniture and fittings were used to reflect the professionalism of the company.
In consultation with TSMarine, the Smith Madden Design team were able to maintain the corporate colours and signage of TSMarine throughout the entire design process.
“Smith Madden provided us with prompt, professional service throughout the office refurbishment process. Jenny, Sandra and Craig were extremely efficient and we thank them for their advice and patience! All work was completed on schedule and we are extremely happy with the final result. We would have no hesitation in recommending Smith Madden’s services” John S. Edwards – Regional Director, TSMarine
Smith Madden - New Corporate Identity
12 October 2007
http://www.smithmadden.com.au
Smith Madden re-branded in June 2007 to introduce a new brand mark and visual identity for our organisation.
Embodying our core brand values of adventure, dynamism, innovation, success, accountability and growth, this new visual identity works to provide a clear and consistent image for Smith Madden.
Along with the launch of a new brand in June 2007 a new mark was also launched. The mark consists of two distinct elements, a logotype and icon. Acting jointly, these components work to create a bold, memorable, immediately recognisable and appropriate identity of enduring value.
Furthermore the icon alludes to an abstract figure. Acquiring almost human qualities, ‘The Dancing Man’, as he has been affectionately named, adds an additional level of meaning and interest to the icon. Uniting ideas of people and space is fundamental.
Smith Madden’s colour palette is a key tool in creating a unified look and feel for our communications. The immediacy of Smith Madden Orange denotes a progressive, strong, positive and adventurous company. While Smith Madden Gray works as a calming force, balancing and grounding the high chroma orange while imparting a sense of accountability. Together they create a dynamic tension with Smith Madden Orange signifying our intuitive creative psyche and Smith Madden Gray representing the analytical and systematic nature of our work.
Belkin At Its Best – Sydney
28 September 2007
Belkin Components is the pre-eminent technology leader in connectivity solutions for the computer and consumer electronics user. Since the inception of the company in 1983, Belkin has enjoyed 19 consecutive years of dramatic growth with gross sales exceeding $460 million worldwide.
Smith Madden designed the offices of 2,500 sqm as part of a 12,000 sqm special purpose built site on the NSW Central Coast.
Belkin was a great project for the Smith Madden Design team in the Sydney office, where the designers were able to express their creative flair and design a contemporary fitout reflecting Belkin’s place as a leader in the field of computer connectivity solutions.
"…a fantastic fitout design that surpassed all of our expectations…it is without hesitation that I recommend SMG to prospective clients" (Melissa Olsen, HR Manager, Belkin)
American Express – Perth
26 September 2007
American Express engaged Smith Madden to complete their high end fitout at St Georges Terrace, Perth. Tight market conditions made space hard to come by, increasing the challenges faced by Smith Madden and American Express to find suitable space. The tenancy of 550 sqm, currently housing 67 staff, required state of the art security systems and fire systems as well as significant IT infrastructure to enable American Express to be connected on their worldwide network.
The open plan layout included a large boardroom, meeting rooms and a substantial breakout area. Smith Madden ensured American Express’ corporate identity and colours were maintained throughout the refurbishment.
American Express and Smith Madden have continued their relationship with further work in Sydney & Melbourne during 2007.
PCT Engineers - Brisbane
26 September 2007
PCT Engineers are a national firm specializing in facilities asset management. With an enormous amount of growth in the Eastern Australian market PCT were needing a new larger office to continue their operations. After just launching their new exciting corporate imaging and marketing material it was the perfect time to refresh themselves with a new office.
The use of colour throughout the space is simple yet powerful and intense, with a palette of red, white and shades of grey, their new office was created with a strong emphasis on the graphics. A mainly open plan office, the space utilizes the corporate branding in all aspects of their new space, from the front entry doors through to the workstation screen fabrics, creating a sense of purpose and corporate philosophy from the outset.